Portfolio Details
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Portfolio Details
Client:
Mecklenburg County Office of Violence Prevention
Years:
2025
We build campaigns that connect neighbors to real options close to home. For Our Community, we elevated trusted messengers and community voices so the message felt local, credible, and worth acting on.
Challenge
Raise awareness and inspire action to prevent gun violence during high-risk summer months.
Approach
We centered a simple, memorable message delivered by community leaders. Copy stayed plain, visuals recognizable, and placements focused on where people live, work, and gather. Every touchpoint drove to a short path with clear next steps: get help, learn safe storage, join youth programs, or find an event.
1.80% CTR, exceeding industry benchmarks by +2,899%
Achieved a 1.80 percent CTR in high-need ZIP codes, exceeding typical public-interest display norms by approximately 2,899 percent (about 30 times higher)
In high-need ZIP codes, delivered 724,410 targeted impressions and 13,034 direct clicks to county resources, events, and partner programs
Impact
19,231,233 total countywide impressions across digital and out-of-home, including 3,833,563 digital impressions
Digital ads generated 30,091 direct clicks and a 0.78 percent CTR, exceeding the People and Society benchmark by approximately 1,200 percent (about 13 times higher)
In high-need ZIP codes, delivered 724,410 targeted impressions and 13,034 direct clicks to county resources, events, and partner programs
Achieved a 1.80 percent CTR in high-need ZIP codes, exceeding typical public-interest display norms by approximately 2,899 percent (about 30 times higher)
Highest-need ZIP code reached a 1.99 percent CTR
1.80% CTR, exceeding industry benchmarks by +2,899%
Impact
19,231,233 total countywide impressions across digital and out-of-home, including 3,833,563 digital impressions
Digital ads generated 30,091 direct clicks and a 0.78 percent CTR, exceeding the People and Society benchmark by approximately 1,200 percent (about 13 times higher)
In high-need ZIP codes, delivered 724,410 targeted impressions and 13,034 direct clicks to county resources, events, and partner programs
Services Provided
360-Campaign Development | Marketing & Brand Collateral Design | Media Buy Planning + Management | Landing Page Design + Development
Services Provided
360-Campaign Development
Logo Identity System
Marketing & Brand Collateral Design
Media Planning + Buying
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Address
110 North, The Creative Agency Charlotte, NC
Follow us at 110 North Creative Agency.