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110 North: Where Story Meets Strategy
We are a creative agency grounded in strategy, powered by storytelling, and built on connection. At 110 North, we turn complex challenges into clear narratives that inspire action. Our team is made up of strategists, designers, writers, and cultural thinkers—brought together by a shared belief that creativity can change communities, companies, and conversations.
We work across sectors and alongside mission-driven organizations, helping them amplify their messages and scale their impact. From healthcare to education, advocacy to entrepreneurship, our work doesn’t just deliver outcomes—it shifts perception, builds trust, and creates lasting results.
Our Mission
We deliver bold, creative solutions that ignite action and inspire positive change. Grounded in collaboration, insight, and authentic storytelling, we transform data into powerful narratives that uplift communities and drive measurable impact. We listen deeply, understand fully, and bring our clients’ visions to life, building relationships that last.
Our Vision
To shape the future of storytelling—where creativity leads, strategy guides, and every brand message moves people to act. We envision a world where ideas are not only seen but remembered, where bold innovation becomes the benchmark, and where our work helps businesses and communities thrive in meaningful ways.
Our Values
Positive Impact
We align our work with our values, aiming to make a meaningful difference for our clients and community.
Integrity & Respect
We lead with transparency, honor our word, and uplift one another.
Results-Oriented
We are committed to delivering outcomes that matter—with clarity, creativity, and care.
Inclusivity & Empowerment
We champion diverse perspectives and foster an environment where all voices are valued.
Excellence & Innovation
We pursue excellence in every project and embrace creativity as a tool for progress.
Collaboration & Support
We believe great work is built together—with empathy, honesty, and shared purpose.
Self-Care & Well-being
We honor the humanity of our team, encouraging boundaries, balance, and rest.
More Than an Agency. A Trusted Partner
110 North is where strategy meets storytelling to achieve real impact. Known for our ability to transform ideas into compelling narratives, we specialize in transformative communications, creative direction, and production solutions that drive results. Whether launching public health initiatives, brand campaigns, or community awareness efforts, we humanize messages, simplify the complex, and bring untold stories to the forefront.
Our Step-by-Step Approach
STEP_01
01
DISCOVER + STRATEGIZE
We begin by learning about your goals, audience, and challenges.
Through research and insight, we uncover opportunities and set a clear direction for your brand or campaign.
STEP_02
02
DESIGN + DEVELOP
Our creative team brings your vision to life through concepting, design, and storytelling.
We build visuals and messaging that connect with your audience and align with your strategy.
STEP_03
03
LAUNCH + OPTIMIZE
We implement your campaign across digital, print, and experiential platforms.
After launch, we monitor performance, refine messaging, and ensure every effort drives measurable results.
Meet Our Founder: Rita Thomas
Rita Thomas is a trailblazing producer and marketing strategist with more than 15 years of experience shaping brand stories that don’t just engage—they spark change. From Walgreens Co. to Harpo Productions and SiriusXM, she has built a career transforming strategy into campaigns that connect.
Her belief in storytelling as a force for impact was shaped early on while working under Oprah at Harpo. Today, as Founder & CEO of 110 North, she leads with intention—building an agency that puts people at the center and strategy at the core.
Rita has been honored by Who’s Who in Black Charlotte and featured by iHeart Media and Know Magazine for her impact and innovation. In 2025, she was a nominee for the Crown of Enterprise Awards, recognizing her leadership in building a firm where strategy, storytelling, and service intersect.
Recent Recognitions & Honors
2025 Crowns of Enterprise Awards Nominee
iHeart Media Charlotte, CEOs You Should Know Feature
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110 North, The Creative Agency Charlotte, NC
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