Portfolio Details
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Portfolio Details
Client:
Mecklenburg County Office of Violence Prevention
Years:
2023–2024
Gun violence was impacting families across Mecklenburg County. The community needed a message rooted in care and shared responsibility. Not Another became a unifying rallying cry the community could see themselves in, making prevention personal and inspiring action.
Challenge
Develop a multi-channel campaign that raises awareness of gun violence and connects residents to real prevention resources and support.
Approach
We grounded the campaign in community listening to ensure tone, visuals, and messengers reflected real experiences. The campaign used familiar faces and trusted voices, with simple language and clear pathways to action. Distribution reached residents where they already are: neighborhoods, transit, schools, social platforms, events, and mobile, all directing to resources for safe storage, youth programs, and local support.
1.80% CTR, exceeding industry benchmarks by +2,899%
Community partners adopted “Not Another” across outreach and events
22.1K website visits, 6.5K new users
Impact
Recognized at the White House Violence Prevention Roundtable
7.1M+ impressions via geofencing
22.1K website visits, 6.5K new users
Community partners adopted “Not Another” across outreach and events
1.80% CTR, exceeding industry benchmarks by +2,899%
Impact
Recognized at the White House Violence Prevention Roundtable
7.1M+ impressions via geofencing
22.1K website visits, 6.5K new users
Services Provided
360-Campaign Development | Marketing & Brand Collateral Design | Media Buy Planning + Management | Landing Page Design + Development
Services Provided
360-Campaign Development
Logo Identity System
Marketing & Brand Collateral Design
Media Planning + Buying
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Address
110 North, The Creative Agency Charlotte, NC
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