Portfolio Details
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Portfolio Details
Client:
University of Kentucky VIP Corps
Years:
2024
We combine clear goals with audience insight to launch campaigns that resonate and perform. For Notice. Intervene. Connect., that meant motivating future helping professionals to recognize risk and act early in order to reduce pregnancy-associated deaths.
Challenge
Engage future helping professionals in preventing pregnancy-associated deaths by equipping them to act on signs of risk.
Approach
We elevated VIP Corps’ three-step framework, Notice. Intervene. Connect., with direct, actionable messaging and platform-specific creative. The campaign underscored the urgency of maternal mortality while breaking intervention into simple, memorable steps that fit into students’ day-to-day digital habits.
1.80% CTR, exceeding industry benchmarks by +2,899%
Impact
Record-high training enrollment for Spring 2025, the strongest in two years
0.77 percent CTR, more than 10 times typical public health averages
1.80% CTR, exceeding industry benchmarks by +2,899%
Impact
Record-high training enrollment for Spring 2025, the strongest in two years
0.77 percent CTR, more than 10 times typical public health averages
Services Provided
360-Campaign Development | Marketing & Brand Collateral Design | Media Buy Planning + Management | Landing Page Design + Development
Services Provided
360-Campaign Development
Logo Identity System
Marketing & Brand Collateral Design
Media Planning + Buying
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Address
110 North, The Creative Agency Charlotte, NC
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